What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Swedish Royal Couple and Crown Princess Couple attend the Swedish Academy's festive gathering

Dec 21, 2025

Swedish Royal Couple and Crown Princess Couple attend the Swedish Academy's festive gathering

Dec 21, 2025

Dec 21, 2025

Latest Find

Featured

Zimmermann Wylie Belted Broderie Anglaise Dress

Crown Princess Marie Chantal, Dresses

Zimmermann Wylie Belted Broderie Anglaise Dress

Crown Princess Marie Chantal, Dresses

Crown Princess Marie Chantal, Dresses

All tagged 16Dec25-IA

New Balance RC42 Shoes in Beige

Jun 14

Jun 14 New Balance RC42 Shoes in Beige

Princess Ingrid-Alexandra, Shoes

Joseph Cadyn Coat

Dec 7

Dec 7 Joseph Cadyn Coat

Crown Princess Mette Marit, Outerwear, Princess Ingrid-Alexandra

Maria la Rosa Game Clutch

Jul 22

Jul 22 Maria la Rosa Game Clutch

Bags, Crown Princess Mette Marit, Princess Ingrid-Alexandra