What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

Massimo Dutti Soft Leather Ballerinas

Infanta Sofia, Shoes

Massimo Dutti Soft Leather Ballerinas

Infanta Sofia, Shoes

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Infanta Sofia, Shoes

All tagged 16Feb23-Max

Max Mara Urlo Trousers in Yellow

Jan 19

Jan 19 Max Mara Urlo Trousers in Yellow

Queen Maxima, Bottoms

Max Mara Leandro Wool Turtleneck in Yellow

Jan 19

Jan 19 Max Mara Leandro Wool Turtleneck in Yellow

Queen Maxima, Tops

Gianvito Rossi Martis Ankle Boots

Oct 6

Oct 6 Gianvito Rossi Martis Ankle Boots

Queen Maxima, Shoes

Uterque Bamboo Handle Leather Bag

Feb 17

Feb 17 Uterque Bamboo Handle Leather Bag

Queen Maxima, Bags

Oscar de la Renta Floral Embroidered Wool And Cashmere Coat in Burgundy

Jan 22

Jan 22 Oscar de la Renta Floral Embroidered Wool And Cashmere Coat in Burgundy

Queen Maxima, Outerwear