What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 16Feb23-Max

Max Mara Urlo Trousers in Yellow

Jan 19

Jan 19 Max Mara Urlo Trousers in Yellow

Queen Maxima, Bottoms

Max Mara Leandro Wool Turtleneck in Yellow

Jan 19

Jan 19 Max Mara Leandro Wool Turtleneck in Yellow

Queen Maxima, Tops

Gianvito Rossi Martis Ankle Boots

Oct 6

Oct 6 Gianvito Rossi Martis Ankle Boots

Queen Maxima, Shoes

Uterque Bamboo Handle Leather Bag

Feb 17

Feb 17 Uterque Bamboo Handle Leather Bag

Queen Maxima, Bags

Oscar de la Renta Floral Embroidered Wool And Cashmere Coat in Burgundy

Jan 22

Jan 22 Oscar de la Renta Floral Embroidered Wool And Cashmere Coat in Burgundy

Queen Maxima, Outerwear