What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

Featured

M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

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Crown Princess Mary, Tops

All tagged 16Jan10

Camaïeu Silk Blouse in Red

Jul 24

Jul 24 Camaïeu Silk Blouse in Red

Princess Stephanie, Tops

Jiki Monte Carlo Grey Lace Print Chiffon Jacket

Jul 22

Jul 22 Jiki Monte Carlo Grey Lace Print Chiffon Jacket

Princess Stephanie, Outerwear