What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

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Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 16Jan26-Cam

Jan 18

Jan 18 Elisabetta Franchi Double-Breasted Logo Button Coat

Camille Gottlieb, Outerwear

Elisabetta Franchi Small Hobo Bag with Jewel Handle

Jan 17

Jan 17 Elisabetta Franchi Small Hobo Bag with Jewel Handle

Camille Gottlieb, Bags

Zara Slingback Bow Heels

Jan 18

Jan 18 Zara Slingback Bow Heels

Camille Gottlieb, Shoes