What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

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August 13, 2026

Latest Find

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Akris Alexa Bag in Tan

Princess Charlene, Bags

Akris Alexa Bag in Tan

Princess Charlene, Bags

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Princess Charlene, Bags

All tagged 16Jun10-A

Skultuna Bröllopsserien Long Necklace

Jun 15

Jun 15 Skultuna Bröllopsserien Long Necklace

Crown Princess Victoria, Accessories, Necklace

LK Bennett Satin V-Neck Draped Blouse

Jun 15

Jun 15 LK Bennett Satin V-Neck Draped Blouse

Crown Princess Victoria, Tops

Tod's Dee Buckle Ballerinas in Navy

Jun 11

Jun 11 Tod's Dee Buckle Ballerinas in Navy

Crown Princess Victoria, Shoes