What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Umeå - Day 1

Aug 24, 2025

Crown Princess Victoria visits Umeå - Day 1

Aug 24, 2025

Aug 24, 2025

Latest Find

Featured

Vilshenko Caroline Floral Print Dress

Crown Princess Mary, Dresses

Vilshenko Caroline Floral Print Dress

Crown Princess Mary, Dresses

Crown Princess Mary, Dresses

All tagged 16Jun20-Eug

Mr Boho Dalston Sunglasses in Contour Cream / Leo Tortoise

Aug 17

Aug 17 Mr Boho Dalston Sunglasses in Contour Cream / Leo Tortoise

Princess Eugenie, Accessories, Sunglasses

Zadig et Voltaire Ranili Leaves Dress

Jun 18

Jun 18 Zadig et Voltaire Ranili Leaves Dress

Princess Eugenie, Dresses

Thousand Fell Lace-Up Sneakers in White and Pink

Apr 1

Apr 1 Thousand Fell Lace-Up Sneakers in White and Pink

Princess Eugenie, Shoes, Princess Beatrice