What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 16Jun22-MC

Begum Khan x Aquazzura Clutch

Nov 28

Nov 28 Begum Khan x Aquazzura Clutch

Bags, Crown Princess Marie Chantal

Valentino Cady Couture Tie-Neck Long-Sleeve Dress

Jun 16

Jun 16 Valentino Cady Couture Tie-Neck Long-Sleeve Dress

Crown Princess Marie Chantal, Dresses