What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Norwegian Royal Family attends Private Service for King Harald

August 31, 2026

Norwegian Royal Family attends Private Service for King Harald

August 31, 2026

On Monday, the Norwegian Royal Family attended a private service held at the Palace Chapel following the passing of King Harald.

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August 31, 2026

Latest Find

Featured

Tommy Hilfiger Cable Knit Crew Neck Jumper in Grey

Prince Gabriel, Tops

Tommy Hilfiger Cable Knit Crew Neck Jumper in Grey

Prince Gabriel, Tops

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Prince Gabriel, Tops

All tagged 16Jun22-Math3

Dries Van Noten Embroidered Envelope Clutch

Jun 16

Jun 16 Dries Van Noten Embroidered Envelope Clutch

Queen Mathilde, Bags

Dries Van Noten Rewa Colorblock Satin Opera Coat in Fuchsia/Aqua

Jun 27

Jun 27 Dries Van Noten Rewa Colorblock Satin Opera Coat in Fuchsia/Aqua

Queen Mathilde, Outerwear

Rolex Datejust Watch in Silver & Gold w Diamond Dial

Feb 9

Feb 9 Rolex Datejust Watch in Silver & Gold w Diamond Dial

Queen Mathilde, Accessories, Watches