What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

August 13, 2026

Latest Find

Featured

Princess Charlene, Bags

Akris Alexa Bag in Tan

Princess Charlene, Bags

All tagged 16Mar13

Feb 23

Feb 23 Fancy Fanny Clutch

Sarah Williams

Crown Princess Victoria, Bags

Feb 19

Feb 19 Max Mara Alpaca Wool Coat

Sarah Williams

Princess Madeleine, Outerwear

Nov 28

Nov 28 Bruno Magli Bow Patent Leather Pumps

Sarah Williams

Queen Silvia, Shoes

Feb 11

Feb 11 Giorgio Armani Pleated Peplum Jacket

Heaven

Princess Marie, Outerwear

Apr 19

Apr 19 Armani Collezioni Ruffle Blazer

Sarah Williams

Crown Princess Victoria, Outerwear

Apr 19

Apr 19 Armani Collezioni Pencil Skirt

Sarah Williams

Crown Princess Victoria, Bottoms

Dec 26

Dec 26 By Malene Birger Kanera Pumps in Black Suede & Leather

Heaven

Princess Marie, Shoes

Dec 15

Dec 15 Jimmy Choo Pointed Toe Pumps

Sarah Williams

Princess Madeleine, Shoes

Dec 5

Dec 5 Philosophy di Alberta Ferretti Collarless Jacket

Sarah Williams

Princess Madeleine, Outerwear

Jul 5

Jul 5 Filippa K Eve Drapey Tuxedo

Sarah Williams

Princess Sofia, Outerwear

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Feb 23 Fancy Fanny Clutch

Feb 19 Max Mara Alpaca Wool Coat

Nov 28 Bruno Magli Bow Patent Leather Pumps

Feb 11 Giorgio Armani Pleated Peplum Jacket

Apr 19 Armani Collezioni Ruffle Blazer

Apr 19 Armani Collezioni Pencil Skirt

Dec 26 By Malene Birger Kanera Pumps in Black Suede & Leather

Dec 15 Jimmy Choo Pointed Toe Pumps

Dec 5 Philosophy di Alberta Ferretti Collarless Jacket

Jul 5 Filippa K Eve Drapey Tuxedo

Follow Us

About Us

Blog

Recently Added

Shop