What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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British Royal Family attends Christmas Day service at Sandringham

Dec 25, 2025

British Royal Family attends Christmas Day service at Sandringham

Dec 25, 2025

Dec 25, 2025

Latest Find

Featured

Andiata Julitta Dress in White Secret Garden

Princess Sofia, Dresses

Andiata Julitta Dress in White Secret Garden

Princess Sofia, Dresses

Princess Sofia, Dresses

All tagged 16Nov17

Natan Patterned Elbow Sleeve Dress in Burgundy

Oct 25

Oct 25 Natan Patterned Elbow Sleeve Dress in Burgundy

Queen Maxima, Dresses

Zara Floral Embroidered Sweater

Nov 2

Nov 2 Zara Floral Embroidered Sweater

Charlotte Casiraghi, Tops

Kreuger Jewellery Summer Feather Earrings

Oct 6

Oct 6 Kreuger Jewellery Summer Feather Earrings

Crown Princess Victoria, Accessories, Earrings

Erdem x H&M Floral Blouse

Aug 8

Aug 8 Erdem x H&M Floral Blouse

Crown Princess Victoria, Tops, Princess Ingrid-Alexandra