What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Harald and Queen Sonja attend service at Sjømannskirken in London

Nov 16, 2025

King Harald and Queen Sonja attend service at Sjømannskirken in London

Nov 16, 2025

Nov 16, 2025

Latest Find

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Lexy London Eliza Dress in Multi

Countess of Wessex, Dresses

Lexy London Eliza Dress in Multi

Countess of Wessex, Dresses

Countess of Wessex, Dresses

All tagged 16Nov25-Soph1

Lexy London Eliza Dress in Multi

Nov 16

Nov 16 Lexy London Eliza Dress in Multi

Countess of Wessex, Dresses

Sophie Habsburg Capri Bag in Beige Blue

Jan 11

Jan 11 Sophie Habsburg Capri Bag in Beige Blue

Countess of Wessex, Bags

Penelope Chilvers High Mary Jane Espadrille in White Leather

Jun 15

Jun 15 Penelope Chilvers High Mary Jane Espadrille in White Leather

Countess of Wessex, Shoes