What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 16Oct11

Miu Miu Matelassé Leather Clutch in Grey

Dec 27

Dec 27 Miu Miu Matelassé Leather Clutch in Grey

Princess Marie, Bags

Rena Lange Flower Appliqué Blazer in Pink

Jun 25

Jun 25 Rena Lange Flower Appliqué Blazer in Pink

Queen Sonja, Outerwear