What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

September 12, 2026

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Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Jun 13 Cartier Tank Americaine Watch

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Mar 26 Uterque Croc Wristlet Clutch in Black

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Oct 28 Hugo Boss Strappy Platform Sandals in Black

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Oct 22 Hugo Boss Sleeveless Abstract Print Dress

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May 21 3.1 Phillip Lim Silk Embellished Mini Dress

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Dec 11 Diane von Furstenberg Lytton Small Clutch in Silver

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Dec 8 Alice + Olivia Dina Suede Pumps in Green

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Sarah Williams

Princess Madeleine, Outerwear

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Jun 13 Cartier Tank Americaine Watch

Mar 26 Uterque Croc Wristlet Clutch in Black

Oct 28 Hugo Boss Strappy Platform Sandals in Black

Oct 22 Hugo Boss Sleeveless Abstract Print Dress

May 21 3.1 Phillip Lim Silk Embellished Mini Dress

Dec 11 Diane von Furstenberg Lytton Small Clutch in Silver

Dec 8 Alice + Olivia Dina Suede Pumps in Green

Nov 24 MaxMara Segovia Jacket

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