What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Doctor Cutillas 81220 Court Shoes

Queen Sofia, Shoes

Doctor Cutillas 81220 Court Shoes

Queen Sofia, Shoes

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Queen Sofia, Shoes

All tagged 16Sept23-C

Akris Francy Trousers

Jun 29

Jun 29 Akris Francy Trousers

Princess Charlene, Bottoms

Akris Oversized Shirt with Kimono Sleeves

Jun 29

Jun 29 Akris Oversized Shirt with Kimono Sleeves

Princess Charlene, Tops

Adidas Stan Smith Runners in Cloud White

May 25

May 25 Adidas Stan Smith Runners in Cloud White

Crown Princess Victoria, Shoes, Princess Charlene, Princess Estelle