What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria inaugurates Storängen wetland

August 28, 2026

Crown Princess Victoria inaugurates Storängen wetland

August 28, 2026

On Thursday, Crown Princess Victoria inaugurated the Storängen wetland in the Krämbol nature area in Södermanland.

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August 28, 2026

Latest Find

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Toteme T-Lock Crossbody Bag in Black Leather

Crown Princess Mette Marit, Bags

Toteme T-Lock Crossbody Bag in Black Leather

Crown Princess Mette Marit, Bags

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Crown Princess Mette Marit, Bags

All tagged 16Sept23-Mad

Self Portrait Floral-Embroidered Tailored Midi Dress

Sep 8

Sep 8 Self Portrait Floral-Embroidered Tailored Midi Dress

Princess Madeleine, Dresses

Cartier Love Bracelet with 4 Diamonds

Jun 21

Jun 21 Cartier Love Bracelet with 4 Diamonds

Princess Madeleine, Bracelet, Accessories, Crown Princess Mary

LK Bennett Floret Pumps in Patent Eggshell Blue

Jul 3

Jul 3 LK Bennett Floret Pumps in Patent Eggshell Blue

Princess Madeleine, Shoes

Kara Ross Prunella Clutch in Silver

Dec 11

Dec 11 Kara Ross Prunella Clutch in Silver

Princess Madeleine, Bags