What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

Read more →

September 12, 2026

Latest Find

Featured

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

Read more →

Princess Eugenie, Outerwear

All tagged 16Sept25-K

Chanel Classic Square Mini Flap Bag

Oct 15

Oct 15 Chanel Classic Square Mini Flap Bag

Duchess of Cambridge, Bags

Jane Taylor Pillbox Halo in Black Crepe

Sep 17

Sep 17 Jane Taylor Pillbox Halo in Black Crepe

Duchess of Cambridge, Hats

Catherine Walker Beau Tie Coat in Black

Apr 17

Apr 17 Catherine Walker Beau Tie Coat in Black

Duchess of Cambridge, Outerwear

Gianvito Rossi Gianvito 105 Pumps in Black Suede

Jul 4

Jul 4 Gianvito Rossi Gianvito 105 Pumps in Black Suede

Duchess of Cambridge, Shoes, Crown Princess Mary, Queen Maxima, Crown Princess Marie Chantal, Queen Mathilde