What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Featured

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 17Aug18

Hugo Boss Taru Trousers in Black

Nov 3

Nov 3 Hugo Boss Taru Trousers in Black

Queen Letizia, Bottoms

Hugo Boss Bespoke T Handle S Bag in Black Leather

Oct 28

Oct 28 Hugo Boss Bespoke T Handle S Bag in Black Leather

Queen Letizia, Bags

Saint Laurent Motorcycle Jacket in Black Lambskin

Sep 22

Sep 22 Saint Laurent Motorcycle Jacket in Black Lambskin

Charlotte Casiraghi, Outerwear

Carolina Herrera Crosshatch Houndstooth Blouse in Black

May 27

May 27 Carolina Herrera Crosshatch Houndstooth Blouse in Black

Queen Letizia, Tops

Chanel Comète Earrings

Sep 10

Sep 10 Chanel Comète Earrings

Queen Letizia, Earrings, Accessories

Giambattista Valli Rose-Print Ruffled Dress

Jul 10

Jul 10 Giambattista Valli Rose-Print Ruffled Dress

Princess Marie, Dresses

Jimmy Choo Romy Pumps in Nude Suede

Jun 26

Jun 26 Jimmy Choo Romy Pumps in Nude Suede

Shoes, Princess Marie, Princess Elisabeth