What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

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August 13, 2026

Latest Find

Featured

Hogan Script Bag in White/Green

Princess Beatrice, Bags

Hogan Script Bag in White/Green

Princess Beatrice, Bags

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Princess Beatrice, Bags

All tagged 17Feb23-V2

Swarovski Lucent Hoop Earrings

Feb 17

Feb 17 Swarovski Lucent Hoop Earrings

Crown Princess Victoria, Earrings, Accessories

Camilla Thulin Marion Dress

Feb 17

Feb 17 Camilla Thulin Marion Dress

Crown Princess Victoria, Dresses

Gianvito Rossi Gianvito 105 Pumps in Fuchsia Metallic

Mar 19

Mar 19 Gianvito Rossi Gianvito 105 Pumps in Fuchsia Metallic

Crown Princess Victoria, Shoes

Ebba Brahe 3 Star Bracelet

Oct 26

Oct 26 Ebba Brahe 3 Star Bracelet

Crown Princess Victoria, Accessories, Bracelet

Ebba Brahe Bridge Bracelet

Sep 17

Sep 17 Ebba Brahe Bridge Bracelet

Crown Princess Victoria, Accessories, Bracelet

Sophie by Sophie Engraved Heart Bracelet

Sep 17

Sep 17 Sophie by Sophie Engraved Heart Bracelet

Crown Princess Victoria, Accessories, Bracelet

Epoch Lady Chronograph with Diamonds

Sep 17

Sep 17 Epoch Lady Chronograph with Diamonds

Crown Princess Victoria, Accessories, Watches