What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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November 7, 2026

Crown Princess Victoria and Prince Daniel meet Crown Princess Couple's Foundation's youth and expert council

November 7, 2026

On Thursday, Crown Princess Victoria and Prince Daniel met with the Crown Princess Couple's Foundation's youth and expert council at the Royal Palace.

November 7, 2026

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Princess Beatrice, Outerwear

Zara ZW Collection Minimal Wool Blend Blazer in Grey

Princess Beatrice, Outerwear

All tagged 17Jan15

Apr 17

Apr 17 Zara Ethnic Embroidered Jacket

Polka Popp

Camille Gottlieb, Outerwear

Feb 3

Feb 3 By Malene Birger Sequin Shirt

Sarah Williams

Crown Princess Victoria, Tops

Nov 30

Nov 30 M2Malletier Amor Fati Bag in Black Leather

Polka Popp

Pauline Ducruet, Bags

Feb 15

Feb 15 Pom d'Api Leather Boots with Fur in Brown

Sarah Williams

Princess Estelle, Shoes

Sep 22

Sep 22 By Malene Birger Tosella Bag

Sarah Williams

Crown Princess Victoria, Bags

Jul 4

Jul 4 Beulah London Delaney Jumper

Sarah Williams

Duchess of Cambridge, Tops

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Apr 17 Zara Ethnic Embroidered Jacket

Feb 3 By Malene Birger Sequin Shirt

Nov 30 M2Malletier Amor Fati Bag in Black Leather

Feb 15 Pom d'Api Leather Boots with Fur in Brown

Sep 22 By Malene Birger Tosella Bag

Jul 4 Beulah London Delaney Jumper

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