What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend 100th anniversary of the Sweden-Finland Association

May 18, 2024

King Carl Gustaf and Queen Silvia attend 100th anniversary of the Sweden-Finland Association

May 18, 2024

May 18, 2024

Latest Find

Featured

Feed Projects Dopp Kit in Grey

Princess Beatrice, Bags

Feed Projects Dopp Kit in Grey

Princess Beatrice, Bags

Princess Beatrice, Bags

All tagged 17Jan24-Max

Alicia Audrey The Oversize Coat

Apr 13

Apr 13 Alicia Audrey The Oversize Coat

Queen Maxima, Outerwear

Joseph Cashair Jumper

Mar 15

Mar 15 Joseph Cashair Jumper

Queen Maxima, Tops

Joseph Morissey Trousers

Mar 15

Mar 15 Joseph Morissey Trousers

Queen Maxima, Bottoms

Joseph Jaden Jacket

Mar 15

Mar 15 Joseph Jaden Jacket

Queen Maxima, Outerwear

Gianvito Rossi Martis Ankle Boots

Oct 6

Oct 6 Gianvito Rossi Martis Ankle Boots

Queen Maxima, Shoes