What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends 2026 Stockholm Junior Water Prize ceremony

August 26, 2026

Crown Princess Victoria attends 2026 Stockholm Junior Water Prize ceremony

August 26, 2026

On Tuesday, Crown Princess Victoria attended the 2026 Stockholm Junior Water Prize ceremony as Patron.

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August 26, 2026

Latest Find

Featured

Moschino Cheap and Chic Floral Tiered Dress

Princess Beatrice, Dresses

Moschino Cheap and Chic Floral Tiered Dress

Princess Beatrice, Dresses

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Princess Beatrice, Dresses

All tagged 17Jul05

Topshop Lace-Trimmed Cotton Dress

May 27

May 27 Topshop Lace-Trimmed Cotton Dress

Princess Beatrice, Dresses

Marc by Marc Jacobs Metallic Ballet Flats in Gold

Dec 28

Dec 28 Marc by Marc Jacobs Metallic Ballet Flats in Gold

Princess Eugenie, Shoes

Reiss Colourblock Silk Dress

Dec 17

Dec 17 Reiss Colourblock Silk Dress

Princess Eugenie, Dresses