What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 17Jun14-Eug

Label Lab Studded Clutch

Aug 14

Aug 14 Label Lab Studded Clutch

Princess Eugenie, Bags

Nerida Fraiman Wendy Hat

Dec 22

Dec 22 Nerida Fraiman Wendy Hat

Princess Eugenie, Hats

Max Mara Studio Bray Dress Coat

Dec 22

Dec 22 Max Mara Studio Bray Dress Coat

Princess Eugenie, Outerwear

Rupert Sanderson Rococo Heels in Nude Patent Leather

Sep 13

Sep 13 Rupert Sanderson Rococo Heels in Nude Patent Leather

Princess Eugenie, Shoes