What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 17Jun14-Eug

Label Lab Studded Clutch

Aug 14

Aug 14 Label Lab Studded Clutch

Princess Eugenie, Bags

Nerida Fraiman Wendy Hat

Dec 22

Dec 22 Nerida Fraiman Wendy Hat

Princess Eugenie, Hats

Max Mara Studio Bray Dress Coat

Dec 22

Dec 22 Max Mara Studio Bray Dress Coat

Princess Eugenie, Outerwear

Rupert Sanderson Rococo Heels in Nude Patent Leather

Sep 13

Sep 13 Rupert Sanderson Rococo Heels in Nude Patent Leather

Princess Eugenie, Shoes