What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 17Jun23-K

Aquazzura Purist 105 Pumps in Green Suede

Jun 17

Jun 17 Aquazzura Purist 105 Pumps in Green Suede

Duchess of Cambridge, Shoes

Andrew Gn Embellished Long Coatdress

Jun 17

Jun 17 Andrew Gn Embellished Long Coatdress

Duchess of Cambridge, Outerwear

LK Bennett Dora Clutch in Green Suede

Mar 3

Mar 3 LK Bennett Dora Clutch in Green Suede

Duchess of Cambridge, Bags