What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 17Jun24-S

Cornelia Webb Stoned Hoop Earrings

Jun 20

Jun 20 Cornelia Webb Stoned Hoop Earrings

Princess Sofia, Accessories, Earrings

Stinaa.J Nelly Sneakers in White Canvas

Jun 17

Jun 17 Stinaa.J Nelly Sneakers in White Canvas

Princess Sofia, Shoes

Lilli Jahilo Wallis Midi Dress

Jun 17

Jun 17 Lilli Jahilo Wallis Midi Dress

Princess Sofia, Dresses