What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

The Duke and Duchess of Edinburgh and Lady Louise attend Edinburgh International Festival

August 17, 2026

The Duke and Duchess of Edinburgh and Lady Louise attend Edinburgh International Festival

August 17, 2026

On Friday evening, the Duke and Duchess of Edinburgh and Lady Louise attended a performance of Inala during the Edinburgh International Festival.

Read more →

August 17, 2026

Latest Find

Featured

Diesel Zipped Jacket

Princess Charlene, Outerwear

Diesel Zipped Jacket

Princess Charlene, Outerwear

Read more →

Princess Charlene, Outerwear

All tagged 17Jun24-Soph

Zimmermann Matchmaker Floral Midi Dress in Coral Hibiscus

Jun 17

Jun 17 Zimmermann Matchmaker Floral Midi Dress in Coral Hibiscus

Countess of Wessex, Dresses, Princess Beatrice

Strathberry Crescent Shoulder Bag

May 17

May 17 Strathberry Crescent Shoulder Bag

Countess of Wessex, Bags

Prada Natural Classic Pumps

May 17

May 17 Prada Natural Classic Pumps

Countess of Wessex, Shoes