What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

The Duchess of Edinburgh visits Zambia - Day 1

September 14, 2026

The Duchess of Edinburgh visits Zambia - Day 1

September 14, 2026

On Monday, the Duchess of Edinburgh started a five-day official visit to Zambia.

Read more →

September 14, 2026

Latest Find

Featured

Soler Kenza Trousers in Dark Stripe Denim

Countess of Wessex, Bottoms

Soler Kenza Trousers in Dark Stripe Denim

Countess of Wessex, Bottoms

Read more →

Countess of Wessex, Bottoms

All tagged 17Jun25-Max1

Salvatore Ferragamo Patent Leather Sandals in White

Feb 8

Feb 8 Salvatore Ferragamo Patent Leather Sandals in White

Queen Maxima, Shoes, Princess Laurentien

Altuzarra Adikia Asymmetric Knotted Dress in Green

Jun 24

Jun 24 Altuzarra Adikia Asymmetric Knotted Dress in Green

Queen Maxima, Dresses

Sophie Habsburg Moneypenny Bag in Cream Python

May 20

May 20 Sophie Habsburg Moneypenny Bag in Cream Python

Queen Maxima, Bags, Countess of Wessex, Princess Catharina-Amalia