What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

Ole Lynggaard Snake Earrings

Benedikte Thoustrup, Accessories, Earrings

Ole Lynggaard Snake Earrings

Benedikte Thoustrup, Accessories, Earrings

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Benedikte Thoustrup, Accessories, Earrings

All tagged 17Mar20

Zara Plaid Check Jacket in Red

Aug 30

Aug 30 Zara Plaid Check Jacket in Red

Princess Alexia, Outerwear

Oscar de la Renta Floral Embroidered Wool And Cashmere Coat in Burgundy

Jan 22

Jan 22 Oscar de la Renta Floral Embroidered Wool And Cashmere Coat in Burgundy

Queen Maxima, Outerwear