What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

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August 13, 2026

Latest Find

Featured

Hogan Script Bag in White/Green

Princess Beatrice, Bags

Hogan Script Bag in White/Green

Princess Beatrice, Bags

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Princess Beatrice, Bags

All tagged 17Mar25-Max

Anna Trzebinski Ntito Coat

Mar 17

Mar 17 Anna Trzebinski Ntito Coat

Queen Maxima, Outerwear

Miccy's Tassel Crystal Earrings

Aug 24

Aug 24 Miccy's Tassel Crystal Earrings

Queen Maxima, Accessories, Earrings