What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

Saloni Gwen Dress in Lilia Trellis

Crown Princess Victoria, Dresses

Saloni Gwen Dress in Lilia Trellis

Crown Princess Victoria, Dresses

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Crown Princess Victoria, Dresses

All tagged 17May19-Z2

Diane von Furstenberg Aurora Bird-Print Shirt Dress in Black

May 21

May 21 Diane von Furstenberg Aurora Bird-Print Shirt Dress in Black

Zara Phillips, Dresses