What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

Featured

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 17May20

M Missoni Missoni Sport Cotton Jersey T-Shirt

Sep 3

Sep 3 M Missoni Missoni Sport Cotton Jersey T-Shirt

Princess Maria-Olympia, Tops

St John Gail Stretch-Wool Knit Button Jacket in Red

Aug 16

Aug 16 St John Gail Stretch-Wool Knit Button Jacket in Red

Outerwear, Queen Sonja

Marina Raphael Sienna Bag in Black Suede

Jul 13

Jul 13 Marina Raphael Sienna Bag in Black Suede

Bags, Princess Catharina-Amalia

Gucci Horsebit Print Silk Twill Shirt

May 19

May 19 Gucci Horsebit Print Silk Twill Shirt

Queen Maxima, Tops