What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Featured

Crown Princess Victoria attends 2026 Stockholm Junior Water Prize ceremony

August 26, 2026

Crown Princess Victoria attends 2026 Stockholm Junior Water Prize ceremony

August 26, 2026

On Tuesday, Crown Princess Victoria attended the 2026 Stockholm Junior Water Prize ceremony as Patron.

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August 26, 2026

Latest Find

Featured

ME and EM Silk Wide Leg Jumpsuit in Purple

Zara Phillips, Jumpsuits

ME and EM Silk Wide Leg Jumpsuit in Purple

Zara Phillips, Jumpsuits

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Zara Phillips, Jumpsuits

All tagged 17May22-S

Bottega Veneta The Mini Pouch Bag in White Leather

May 17

May 17 Bottega Veneta The Mini Pouch Bag in White Leather

Princess Sofia, Bags

Stinaa.J Elsa Pumps in Beige Patent Leather

Sep 8

Sep 8 Stinaa.J Elsa Pumps in Beige Patent Leather

Princess Sofia, Shoes

Hugo Boss Disoma Dress in White

Nov 30

Nov 30 Hugo Boss Disoma Dress in White

Princess Sofia, Dresses