What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 17May23-M

Härkila Orton Packable Jacket

May 17

May 17 Härkila Orton Packable Jacket

Crown Princess Mary, Outerwear

Seeland Cottage Quilt Lady Waistcoat

Nov 6

Nov 6 Seeland Cottage Quilt Lady Waistcoat

Crown Princess Mary, Outerwear

Polo Ralph Lauren Cable-Knit Cashmere Sweater in Camel Melange

Aug 23

Aug 23 Polo Ralph Lauren Cable-Knit Cashmere Sweater in Camel Melange

Crown Princess Mary, Tops

Le Chameau Giverny Jersey Lined Bottillon in Black

May 22

May 22 Le Chameau Giverny Jersey Lined Bottillon in Black

Crown Princess Mary, Shoes