What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

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The Duke and Duchess of Edinburgh and Lady Louise attend Royal Windsor Horse Show

May 17, 2026

The Duke and Duchess of Edinburgh and Lady Louise attend Royal Windsor Horse Show

May 17, 2026

May 17, 2026

Latest Find

Featured

Anonymous Copenhagen Keesha 55 Sandals in Caramel Brown

Crown Princess Mary, Shoes

Anonymous Copenhagen Keesha 55 Sandals in Caramel Brown

Crown Princess Mary, Shoes

Crown Princess Mary, Shoes

All tagged 17May26-V

Safiyaa Luisa Midi Dress in Verbena

Apr 29

Apr 29 Safiyaa Luisa Midi Dress in Verbena

Crown Princess Victoria, Dresses

Ebba Brahe Victoria Earrings in Blue Moonstone

Aug 2

Aug 2 Ebba Brahe Victoria Earrings in Blue Moonstone

Crown Princess Victoria, Accessories, Earrings

Gianvito Rossi Gianvito 105 Pumps in Lavender Suede

May 12

May 12 Gianvito Rossi Gianvito 105 Pumps in Lavender Suede

Crown Princess Victoria, Shoes

Prada Saffiano Lux Clutch

Sep 1

Sep 1 Prada Saffiano Lux Clutch

Crown Princess Victoria, Bags