What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

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NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 17Nov19

Zimmermann Resistance Roll Neck Dress

Sep 4

Sep 4 Zimmermann Resistance Roll Neck Dress

Crown Princess Marie Chantal, Dresses

Loro Piana Piuma Turtleneck in Beige

Nov 19

Nov 19 Loro Piana Piuma Turtleneck in Beige

Princess Charlene, Tops

Loro Piana Mirel Cropped Pants in Dark Raisin

Nov 19

Nov 19 Loro Piana Mirel Cropped Pants in Dark Raisin

Princess Charlene, Bottoms

Loro Piana Boy Cashmere Blazer in Dark Raisin

Nov 19

Nov 19 Loro Piana Boy Cashmere Blazer in Dark Raisin

Princess Charlene, Outerwear

Louis Vuitton Heartbreaker Pumps in Blush

Nov 19

Nov 19 Louis Vuitton Heartbreaker Pumps in Blush

Princess Charlene, Shoes

Louis Vuitton Wrap Coat in White

Nov 19

Nov 19 Louis Vuitton Wrap Coat in White

Princess Charlene, Outerwear

Christian Dior Pleated Ombre Tulle Skirt

Nov 19

Nov 19 Christian Dior Pleated Ombre Tulle Skirt

Princess Charlene, Bottoms