What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

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M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

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Crown Princess Mary, Tops

All tagged 17Oct20-L

Springfield Essential Checked Coat in Ecru

Oct 17

Oct 17 Springfield Essential Checked Coat in Ecru

Princess Leonor, Outerwear, Infanta Sofia, Queen Letizia

Carolina Herrera Embossed Leather Sneakers in White/Red

Jul 25

Jul 25 Carolina Herrera Embossed Leather Sneakers in White/Red

Princess Leonor, Shoes

Gold & Roses Dragonfly Stud Earrings

Aug 5

Aug 5 Gold & Roses Dragonfly Stud Earrings

Queen Letizia, Accessories, Earrings, Princess Leonor