What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel's Official Visit to South Korea - Day 2

Oct 17, 2025

Crown Princess Victoria and Prince Daniel's Official Visit to South Korea - Day 2

Oct 17, 2025

Oct 17, 2025

Latest Find

Featured

Hugo Boss Docelina Dress

Crown Princess Victoria, Dresses

Hugo Boss Docelina Dress

Crown Princess Victoria, Dresses

Crown Princess Victoria, Dresses

All tagged 17Oct25-IS

Mango Double-Breasted Suit Blazer in Maroon

Oct 17

Oct 17 Mango Double-Breasted Suit Blazer in Maroon

Infanta Sofia, Outerwear