What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel's Official Visit to South Korea - Day 2

Oct 17, 2025

Crown Princess Victoria and Prince Daniel's Official Visit to South Korea - Day 2

Oct 17, 2025

Oct 17, 2025

Latest Find

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Hugo Boss Docelina Dress

Crown Princess Victoria, Dresses

Hugo Boss Docelina Dress

Crown Princess Victoria, Dresses

Crown Princess Victoria, Dresses

All tagged 17Oct25-V

Hugo Boss Docelina Dress

Oct 17

Oct 17 Hugo Boss Docelina Dress

Crown Princess Victoria, Dresses

Skultuna Bouclé Hoop Earrings in Gold Plated

Oct 9

Oct 9 Skultuna Bouclé Hoop Earrings in Gold Plated

Crown Princess Victoria, Accessories, Earrings

Maruschka de Margo Tweed Blazer in Navy and Black

Nov 17

Nov 17 Maruschka de Margo Tweed Blazer in Navy and Black

Crown Princess Victoria, Bottoms

Gianvito Rossi Gianvito 85 Pumps in Navy Suede

Nov 12

Nov 12 Gianvito Rossi Gianvito 85 Pumps in Navy Suede

Duchess of Cambridge, Shoes, Crown Princess Victoria

Engelbert Stockholm Absolutely Knot Bracelet in Gold

Oct 26

Oct 26 Engelbert Stockholm Absolutely Knot Bracelet in Gold

Crown Princess Victoria, Accessories, Bracelet

Quidam Calfskin Leather Clutch in Navy

Sep 15

Sep 15 Quidam Calfskin Leather Clutch in Navy

Crown Princess Victoria, Bags, Crown Princess Mary