What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 17Sept24-AM

Van Cleef & Arpels Camellia Earrings

Jul 22

Jul 22 Van Cleef & Arpels Camellia Earrings

Queen Anne Marie, Accessories, Earrings

Anya Hindmarch Roslyn Metallic Bag

May 5

May 5 Anya Hindmarch Roslyn Metallic Bag

Bags, Queen Anne Marie

Zeus + Dione Silk Dione Shirtdress

Oct 22

Oct 22 Zeus + Dione Silk Dione Shirtdress

Dresses, Queen Anne Marie