What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Sylvia Martinez Flower Headband

HGD Stéphanie, Hats

Sylvia Martinez Flower Headband

HGD Stéphanie, Hats

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HGD Stéphanie, Hats

All tagged 17Sept24-AM

Van Cleef & Arpels Camellia Earrings

Jul 22

Jul 22 Van Cleef & Arpels Camellia Earrings

Queen Anne Marie, Accessories, Earrings

Anya Hindmarch Roslyn Metallic Bag

May 5

May 5 Anya Hindmarch Roslyn Metallic Bag

Bags, Queen Anne Marie

Zeus + Dione Silk Dione Shirtdress

Oct 22

Oct 22 Zeus + Dione Silk Dione Shirtdress

Dresses, Queen Anne Marie