What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

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Bottega Veneta Pleated Canvas Tapered Trousers

Princess Charlene, Bottoms

Bottega Veneta Pleated Canvas Tapered Trousers

Princess Charlene, Bottoms

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Princess Charlene, Bottoms

All tagged 17Sept25-MT

Alina Alamorean Waterlily Ring

Sep 30

Sep 30 Alina Alamorean Waterlily Ring

Grand Duchess Maria Teresa, Accessories, Rings

Dries Van Noten Twisted Earrings

Sep 11

Sep 11 Dries Van Noten Twisted Earrings

Grand Duchess Maria Teresa, Accessories, Earrings

Maison Rabih Kayrouz Wrap-Front Blazer in Granite Lurex

Nov 13

Nov 13 Maison Rabih Kayrouz Wrap-Front Blazer in Granite Lurex

Grand Duchess Maria Teresa, Outerwear