What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

Read more →

August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Read more →

Princess Sofia, Tops

All tagged 18Apr14-Bea

Zara Dress with Rounded Collar and Frill

May 2

May 2 Zara Dress with Rounded Collar and Frill

Princess Beatrice, Dresses

Ray-Ban RB4171 Erika Sunglasses in Tortoise

May 2

May 2 Ray-Ban RB4171 Erika Sunglasses in Tortoise

Princess Beatrice, Accessories, Sunglasses, Crown Princess Mary