What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Gucci Vintage Leather Mules

Benedikte Thoustrup, Shoes

Gucci Vintage Leather Mules

Benedikte Thoustrup, Shoes

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Benedikte Thoustrup, Shoes

All tagged 18Apr18-Bea

River Island Mixed-Print Structured Bag

Feb 18

Feb 18 River Island Mixed-Print Structured Bag

Princess Beatrice, Bags

Misha Nonoo Sofia Bomber Jacket in Black with Gold Trim

Nov 5

Nov 5 Misha Nonoo Sofia Bomber Jacket in Black with Gold Trim

Princess Beatrice, Outerwear

Topshop KINGDOM Ghillie Pointed Flats in Snake-Effect

Sep 17

Sep 17 Topshop KINGDOM Ghillie Pointed Flats in Snake-Effect

Princess Beatrice, Shoes