What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

August 13, 2026

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Princess Beatrice, Bags

Hogan Script Bag in White/Green

Princess Beatrice, Bags

All tagged 18Apr24-V

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Apr 18 7 For All Mankind B(air) Kimmie Bootcut Jeans in Duchess

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Feb 4 Woolpower Full Zip 400 Jacket

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Aug 31

Aug 31 Luc of Sweden Horseshoe Necklace

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Mar 18 Kreuger Jewellery Amiral Stud Earrings in Silver

Sarah Williams

Crown Princess Victoria, Earrings, Accessories, Princess Estelle

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Apr 18 7 For All Mankind B(air) Kimmie Bootcut Jeans in Duchess

Feb 4 Woolpower Full Zip 400 Jacket

Aug 31 Luc of Sweden Horseshoe Necklace

Aug 15 Tretorn Arch Jacket

Aug 5 Levi's Ultimate Western Shirt

Mar 18 Kreuger Jewellery Amiral Stud Earrings in Silver

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