What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

Read more →

August 22, 2026

Latest Find

Featured

Ole Lynggaard Snake Earrings

Benedikte Thoustrup, Accessories, Earrings

Ole Lynggaard Snake Earrings

Benedikte Thoustrup, Accessories, Earrings

Read more →

Benedikte Thoustrup, Accessories, Earrings

All tagged 18Dec24-G

Max&Co Kids Runaway Coat in Red

Dec 18

Dec 18 Max&Co Kids Runaway Coat in Red

Princess Gabriella, Outerwear

Dec 18

Dec 18 Dolce & Gabbana Girls Ballet Flats with DG Logo in Red Patent Leather

Princess Gabriella, Shoes

Monnalisa Bon Bon Hairband

Dec 18

Dec 18 Monnalisa Bon Bon Hairband

Princess Gabriella, Hats