What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

Shevoke Gini Sunglasses

Benedikte Thoustrup, Accessories, Sunglasses

Shevoke Gini Sunglasses

Benedikte Thoustrup, Accessories, Sunglasses

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Benedikte Thoustrup, Accessories, Sunglasses

All tagged 18Dec24-J

Brunello Cucinelli Calfskin and Suede Sneakers with Straps in Neutral

Dec 18

Dec 18 Brunello Cucinelli Calfskin and Suede Sneakers with Straps in Neutral

Prince Jacques, Shoes

Loro Piana Kids Icer Parka

Dec 18

Dec 18 Loro Piana Kids Icer Parka

Prince Jacques, Outerwear