What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

Featured

Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

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Princess Laurentien, Accessories, Bracelet

All tagged 18Feb23-T

Karen Millen Forever Belted Midi Dress in Black

Feb 18

Feb 18 Karen Millen Forever Belted Midi Dress in Black

Princess Theodora, Dresses

Russell & Bromley Full Point Pumps

Jan 16

Jan 16 Russell & Bromley Full Point Pumps

Princess Theodora, Shoes

Michael Kors Ava Bag

Jan 16

Jan 16 Michael Kors Ava Bag

Princess Theodora, Bags