What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 18Jul23-Soph1

Giuliva Heritage Dora Dress in Red

Apr 22

Apr 22 Giuliva Heritage Dora Dress in Red

Countess of Wessex, Dresses

Lucia Odescalchi Lens Earrings

May 29

May 29 Lucia Odescalchi Lens Earrings

Countess of Wessex, Accessories, Earrings

Penelope Chilvers Colina Leather Wedges

Feb 15

Feb 15 Penelope Chilvers Colina Leather Wedges

Countess of Wessex, Shoes

Sophie Habsburg Moneypenny Bag in Cognac

Dec 27

Dec 27 Sophie Habsburg Moneypenny Bag in Cognac

Countess of Wessex, Bags