What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

Featured

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 18Jun09-Bea2

Zara Sateen Jacket with Peter Pan Collar

Aug 27

Aug 27 Zara Sateen Jacket with Peter Pan Collar

Princess Beatrice, Outerwear

ASOS Draped Beaded Strapless Dress

Aug 22

Aug 22 ASOS Draped Beaded Strapless Dress

Princess Beatrice, Dresses

Philip Treacy Long Silk Clutch in Black

Mar 13

Mar 13 Philip Treacy Long Silk Clutch in Black

Princess Beatrice, Bags

BCBGMAXARIA Cap-Toe Bow Pumps

Feb 22

Feb 22 BCBGMAXARIA Cap-Toe Bow Pumps

Princess Beatrice, Shoes