What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

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M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

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Crown Princess Mary, Tops

All tagged 18Jun11

Jimmy Choo Kersey Pumps in Navy

May 2

May 2 Jimmy Choo Kersey Pumps in Navy

Princess Beatrice, Princess Eugenie, Shoes

Jimmy Choo Cosmic Pumps in Nude Patent Leather

Apr 25

Apr 25 Jimmy Choo Cosmic Pumps in Nude Patent Leather

Princess Beatrice, Princess Eugenie, Countess of Wessex, Shoes, Zara Phillips

Valentino Metallic Python Crystal Clutch

Apr 23

Apr 23 Valentino Metallic Python Crystal Clutch

Princess Tatiana, Bags

Alexander McQueen Cowl-neck Wool-crepe Dress

Jan 19

Jan 19 Alexander McQueen Cowl-neck Wool-crepe Dress

Princess Eugenie, Dresses