What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria inaugurates Storängen wetland

August 28, 2026

Crown Princess Victoria inaugurates Storängen wetland

August 28, 2026

On Thursday, Crown Princess Victoria inaugurated the Storängen wetland in the Krämbol nature area in Södermanland.

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August 28, 2026

Latest Find

Featured

Toteme T-Lock Crossbody Bag in Black Leather

Crown Princess Mette Marit, Bags

Toteme T-Lock Crossbody Bag in Black Leather

Crown Princess Mette Marit, Bags

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Crown Princess Mette Marit, Bags

All tagged 18Jun13-Eug

Tibi Lace-Embroidered Evening Jacket

Dec 27

Dec 27 Tibi Lace-Embroidered Evening Jacket

Princess Beatrice, Princess Eugenie, Outerwear

Jaeger Block Stripe Flare Hem Dress

Dec 22

Dec 22 Jaeger Block Stripe Flare Hem Dress

Princess Eugenie, Dresses

Nerida Fraiman Megan Disc Hat in Black

Dec 20

Dec 20 Nerida Fraiman Megan Disc Hat in Black

Princess Eugenie, Hats