What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

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Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 18Jun26-M

Francesca x Ovarian Cancer Research Foundation Awareness Bracelet

Sep 4

Sep 4 Francesca x Ovarian Cancer Research Foundation Awareness Bracelet

Crown Princess Mary, Accessories, Bracelet

Zeus & Dione Halora Dress

Jun 18

Jun 18 Zeus & Dione Halora Dress

Crown Princess Mary, Dresses

Louise Grønlykke Marrakech Necklace

Jun 5

Jun 5 Louise Grønlykke Marrakech Necklace

Crown Princess Mary, Accessories, Necklace

Gianvito Rossi Ascent Pumps

Feb 28

Feb 28 Gianvito Rossi Ascent Pumps

Crown Princess Mary, Shoes, Princess Charlene, Princess Nina